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The Ultimate #GirlBoss Business Card Checklist

Hi Everyone! Sami here from The Unexpected Type with all the deets on how to create the perfect business card for you! Things can get a little overwhelming when scouting for ideas, especially on Pinterest! I feel like I see a million ideas I want my card to look like, but none of them match my aesthetic. The dangers of Pinterest I tell you!! I’ve got a fool-proof list for you to check out that will make designing your cards a breeze + some fun inspiration that is totally achievable!IDBizCard2THE ESSENTIALS

  • Name
  • Website
  • Email address
  • Phone number (This one’s totally up to you!)

You don’t really need fax numbers or physical addresses– our age is pretty digitally savvy (and protect that info!) Sometimes you just don’t know who exactly you’re handing your card out to. It’s key to determine what information is most important for your brand, and then you can add the details you feel are essential.


  • Add your logo! Make sure it’s big enough to be recognizable  but proportionate to the card. If you have a slogan or mission statement that describes your brand and you feel is super important, add it too!
  • Choose legible fonts. KEY, I tell you. You really want to make sure that people can read your cards. If not, it’s a total bummer.
  • Sweet + simple does the trick and makes all the difference. Over-cluttered cards can make a bad impression.
  • Got room? Include a perk they can receive if visiting your website (a free download, coupon, etc.) This is great if you have an Etsy shop or sell items. It’s a fun little perk that can help increase site visits + traffic.
  • Use high-quality paper. It’s been proved that people are more responsive to a nicer weight and feel of paper.
  • Never use free cards – pay the extra $5 to remove the line, “printed free at,” so no one is visiting a website other than yours. PLEASE, please.
  • Print in CMYK and if possible, design in vector – a pixelated low-resolution card is never a good idea.
  • If you’re ready to go the extra mile, including some extra swag (sticker, confetti, or temporary tattoo) to make it memorable. Tangible, dimensional cards are all the rage right now, and who doesn’t love free stuff?
  • Create a series of different cards to create excitement about collecting all of them. This is a fun option for the artists. Create 3-5 illustrations and have each of them printed– makes things exciting!



one // two // three // four // five // six

P.S. Don’t forget to have fun! :) Until next time. XO, Sami.




Tips on Turning Your Art into a Time Lapse Video

Hey Everyone! Hope you enjoyed my time lapse video! I love making these videos and they are so simple to create. Here are few tips to get started:

1. Pick an activity you would like to record that takes an average of 3o min.

2. Make sure you record it in natural light if possible.

3. I use my tablet to record and prop it above what I am painting. You don’t have to go and buy a tripod necessarily. You can be innovative and come up with a tripod device. I currently use a block of styrofoam punctured by 2 clamps from Home Depot. Then to hold the styrofoam in place I use a weight plate. Eventually I plan on a getting a nice tripod but this works for now, haha!

4. After I am finished recording, I upload my video to my computer and open the file in Windows Live Movie Maker, it is very simple to use and it came with my computer. I suggest finding a simple movie editing program if you don’t have Windows Live.

5. I then decide how fast I want my video to play. A time lapse is basically speeding up your video frames to make a video shorter.

6. If I want music, I explore my playlist to make sure it fits my video content and the mood I am going for!

7. Save it and Woohoo!

If you need to convert your video from a wmv to a mov (instagram) I use a free online converter Zamzar

It may be harder than it sounds but it is very easy to learn and puts a new twist on how your share your art with your audience. For mine, I think people enjoy seeing the process of where I start to how I end a piece. It is also good for me to monitor how much time it takes me to make a piece!

Try out a time lapse video! If you post them on instagram make sure to tag @idiehdesign and @pinkpuddlestudio ! We would love to see what you come up with!

Keep creating,




DIY Heart Birthday Bash


If you’re anything like me, birthdays are a BIG deal. Just last weekend my entire family took a trip to Disneyland for my niece’s birthday. I’m also a birthday fairy of sorts for an organization called The Confetti Foundation. It’s safe to say, celebration is not a small word in my household.

That being said, I had way too much fun creating these birthday goodies using my Cricut Explore™.


Start the party weeks before your bash with this Birthday Bash Invitation. Add your own details in the text and voila, your guests will know this heart bash is where they need to be.  MAKE IT NOW


When your guests arrive, they can fill your heart (and hearts) with a special note on the Heart Birthday Bash Wall Decal. This serves a dual purpose as a super cute decoration and a space for personalized messages, IN CHALK! How fun is that?! MAKE IT NOW


Celebrate your birthday girl with the Heart Birthday Bash Greeting Card. Fill it with how much she means to you and you’ll have the best card at the party. MAKE IT NOW


When it’s time to dig into the birthday treats, make sure they have these trendy Heart Birthday Bash Dessert Toppers. Add them to cupcakes, cake, or any other treats for the perfect finishing touch. MAKE IT NOW


End your night with a pop using the Birthday Bash Confetti Popper Wrap. Nothing says Happy Birthday like confetti. Am I right? MAKE IT NOW

Make sure you have all the party essentials with these birthday staples:

It’s so easy to create with CRICUT EXPLORE

For more projects visit my Cricut Design Team project page.

withfistbumpsHEARTHeidi_signaturepin me!

This post was created in partnership with Cricut. All content and opinions are that of my own! We only promote brands we heart.

3 Epic Apps to Organize Your Finances

I know, I know. No one really wants to read about finances and dealing with bills. (Although, if you do, congrats! You should probably be a CPA). However, despite this reluctance, we all know that getting our finances in order is required for all of our bigger #girlboss dreams to happen.

I am personally guilty of never quite remembering how much I have in my account at times, and I know that I need to save and have a nest egg, but it can be frustatingly hard (esp. with Sallie Mae breathing down your neck!).

Luckily, there are 3 fabulous apps (and websites) that help you to get your financial head on straight so you can focus on making big things happen.


The best app I have found for budgeting has to be the Level app.

What It Does: Their tagline is “Spend smarter, do more, live better” and I couldn’t agree more. You connect your bank and credit card accounts with the app and set the limit on your spending for the month in categories they have or you create. The app will tell you how much you’ve spent each day, as well as each month, and how much you have left to spend in that area. Instead of trying to figure it out in your head (or conveniently lying to yourself about how much shopping you’ve done), the app does it for you so you can know where you stand and not go over.


Image: Level

BONUS: The app can also help you put together a savings plan and show you how much it’s grown. Even better? You can do your entire financial plan within the app and it will help track and monitor your progress to show how far you’ve come.

Get It: For Apple // For Android

Cost: FREE!


If you have some credit card debt or the dreaded student loan debt, you can use Ready For Zero to help get you to that debt-free life.

What It Does: You start by linking your accounts (i.e. your credit cards or student loans), and then make a personalized payoff plan. The app allows you to track your progress as well as sends you reminders and notifications to alert you to upcoming due dates.

Get It: For Apple (iPhone & iPad) // For Android

Cost: FREE! Or you can upgrade to the paid version for further support and insights.


If you have tackled the other two areas above and are really ready to take your finances to the next level OR you are so hopelessly adrift in a financial mire, you don’t know where to start, then the Learnvest app is the one for you.

What It Does: This program and website, started by a woman, allows you to take charge of your financial life. First, you would fill out an online profile and then meet with your financial planner for a strategy session. During this meeting, you will discuss your goals for your money and for your life with that money. That financial planner will then come up with a customized financial plan for you, with all of the steps mapped out on how to get you there.

BONUS: You’ll also get access to videos that allow you to learn the ins and outs of the financial recommendations from your planner. Additionally, you will be able to check out member-only articles and online events that further help you get control.

Get It: For Apple (iPhone or iPad) // Sadly, it doesn’t seem to be supported on Android right now

Cost: It’s not cheap, BUT, it IS less than a traditional financial planner, which can run upwards of $1000. For LearnVest, you have a $299 one time set up fee, and then pay $19 a month for on-going support.

Just in case anyone was wondering, I don’t work for any of these companies, nor am I getting anything in return for recommending them – I just really love their apps and wanted to share them with you! Plus, each of their websites has awesome blogs where you can learn personal financial tips to make your financial game even stronger.

I hope these apps help you dream even bigger and allow for you to make amazing things happen in your life.



The Power of Motivation



Do you ever feel like this when it is time to face the world? I have had many of these days recently and it is tough to move forward when your motivation starts to slow down. Don’t feel like you are the only one because, believe me, you are not!  When this happens I know it is time to recharge but sometimes it is difficult to figure out what you need to get back into the groove.

I suggest to first


Take a couple breaths and evaluate your current situation. Are you on the go 24/7? Have you taken a minute for yourself in the last week? If not, you need to! I take my lack of motivation as a sign. Just this week I had a handful of orders but instead of immediately pouncing on them I decided to paint something for myself. I truly believe by doing that it reminded me of all the joy I get out of creating! Your recharge doesn’t have to be anything big: go to lunch with a friend you haven’t seen in a while, get a massage, go for a walk, play with your child, etc.


Don’t let these kinds of days discourage you. All I do is think about how far I have come in achieving my goals and that is motivation in its self. We are allowed to have these “ice cream hitting the cement” kind of days. I say when this happens go and get two scoops!


Motivation has a large impact on how far we strive for our dreams so take a moment to think about who, what, where motivates you! I’ll tell you some things I think about: future, happiness, family, me, purpose, independence.  Never give up during these times and always power forward, because they are just roadblocks that I know you can jump over.

Keep Creating,


Little Lemonade Stand Birthday Party

What do you get when you pair the most adorable little one-year-old with a lemonade stand themed first birthday party? Just about the cutest bash you’ve ever seen.

Birthday Party

Think back to when you were just a little bitty one wanting to make lemonade for your neighbors in hopes of making even a few treasured quarters. You started by picking lemons off your lemon tree and squeezing until your fingers couldn’t squeeze anymore. This childhood memory inspired Makena’s first birthday soiree.

Birthday Party

When the mama (fabulous El Chorro event manager Lindsey Rendon) came to me asking to make a balloon invitation, I paused for a quick minute and said, “Let’s do it!” Guests received these lemon inspired invitation cards with a deflated balloon attached. On the leaf we left a note with instructions on how to view more details.

Birthday Party

Birthday Party

I think the balloon was the last place guests thought they would get the party details, but it was the PERFECT touch to get everyone excited for the momentous occasion.

Birthday Party

The actual lemonade stand was nothing less than extraordinary, providing a do-it-yourself lemonade bar with yummy mix-ins for every guest. They let guests know what was what with lemonade colored signs based from my artwork on each tasty beverage and mix-in.

Birthday Party

The party didn’t stop there. With a fabulous team including La Tavola Fine Linen and Ruze Cake House, guests sipped their lemonade while noshing on delicious treats and celebrating this precious little one.

Birthday Party

Birthday Party

Miss Makena, thank you so much for allowing us to be a part of your little squeeze celebration. We love you so much!

Birthday Party


Phoenix, Scottsdale, and Nationwide Graphic Design Studio || Creating Compelling Brands for Creative Small Businesses & Weddings || Logos, Websites, Stationery, Packaging, Marketing, Wedding Invitations