Idieh Design

Branding for the Modern Girl

Get your FREE Branding Guide!

Customized for small businesses!

what's the big idieh?

Circut Room Makeover with J-14 and Jenna Ortega

Jenna Ortega Room Makeover

OMG, it’s been such an exciting few months and I finally get to share some of the reasons why! I, along with J-14 magazine and the oh-so-awesome team of Cricut, was given the opportunity to totally makeover a room for the adorable teen star, Jenna Ortega!

Let me tell you, it was such an incredible experience. From selecting amazing furniture & decor from Hayneedle to traveling to Palm Springs to make it all come to life, it was an opportunity for the books! Not to mention, Jenna has a heart of pure gold, and the best part…I found she was like a mini version of myself – which made this project that much more special. Transforming this up-and-coming teen’s room wasn’t just about the room makeover. It was about giving a teen sister duo a space they felt amazing to be in, all while growing with them throughout their teen years.


I wasn’t just designing a room for Jenna, but also her sister, Aliyah, who shares the room with her. I wanted to be sure the girls had something fresh, unique, stylish, and something they could grow up with, yet still felt current no matter what phase they might be in during their teenage years. Once I was able to know Jenna and her sister through meeting them (and, of course, checking out their social media) I felt totally at ease. I discovered our styles are totally in sync and I knew their quirky and adorable selves would absolutely love what I had up my sleeve.

Keeping to my favorite classy and chic styles of black and white with pops of fun color and textures, the room transformation began to take place. Here’s the style board I created to conceptualize the room before it all came to life.


All in all, this room makeover project was a super rad experience. I learned a lot – not only about the teens of today, but also about handling certain design challenges and, as Tim Gun likes to say, how to ‘Make it Work’. Giving Jenna a room she can grow up in with class and style was a dream come true.

Cricut Room Makeover

As always, a special thank you to Cricut and of course to J-14 Magazine. Read more about my experience with a fun Q&A over at Cricut.

Cricut Room Makeover


We have more to details to share about this (and how to make many of these projects yourself!) and ANOTHER fun project we collaborated with Cricut on, but for now, make sure to check out their new Cricut home decor page and you might have a chance to win a style session with me … along with your own Cricut Explore Air 2 bundle, and a shopping spree up to $2,000 on! What the what?! Good luck!


Halloween Makeup & Costume | Miss Peregrine

heidi_halloween_2016-23-web heidi_halloween_2016-15-web

OMG it’s here again! I LOVE Halloween and each year keeps getting better and better. And since it’s my favorite time of year, what better way to celebrate than to play with hair and makeup for our annual Halloween card? Keeping up with tradition, this year I’ve got the hair and makeup need-to-know for a DIY perfectly spooky Miss Peregrine from Tim Burton’s Miss Peregrine’s Home of Peculiar Children. I first read the book awhile back (and loved it!) and after seeing the movie, it was a no-brainer. This HAD to be this year’s costume! Simply follow these steps and you’ll be just as glamorously spooky as Miss Peregrine herself!



Step 1:
Prep hair with heat protector. Use a pliable medium hold hair spray for curling. When curling wrap and pin. Allow hair to cool before removing pins.
Step 2:
Remove hair pins, and start to pick the curl out in a “S” pattern. You will need to manipulate the hair into the finger waves. Hair going back, then hair going forward.
Step 3:
Pin the back into the finger wave pattern, by twisting and Bobbi pinning hair in a tucked updo. Repeat on the other side of hair.
Step 4:
Use hair chalk to add blue color. This will highlight the “S” shape in the finger waves.



Step 1:
Prep face with makeup primer. Apply your base coat. Use a color that is a shade or two lighter than your natural color to capture that “pale” look.
Step 2:
Brows! Miss Peregrine has a bold, dark brow. We used a pencil to create the sharp edges. Fill in and extend beyond where your natural brow ends.
Step 3:
Dark eyes. Create the wing shape with shadow and fill in. Clean the edges with white powder.
Step 4:
Contour and create a sharp cheekbone. And finish it off with a bold lip.


The blazer & shoes I found at Goodwill. I then DIYed the sleeves of the jacket with fabric I purchased at JoAnn’s. (I love trying to find ways to make my costume unique and one-of-a-kind.) The skirt is from Asos. And the pipe & pocket watch I found on Amazon. Easy peasy, right?!

Make sure to tag @idiehdesign on Instragram and use hashtag #idiehHalloween if you decide to rock this look. I would LOVE to see your creation!

Or if your in the mood for something darker or something completely quirky and fun, check out the looks from Halloween’s past:

Of course all this Halloween magic wouldn’t have been the same without the awesomely talented team! SO SO thankful for you girls and for helping make all my Halloween dreams come true. xo

Hair & Makeup by Mariana Marie

Photography by Michelle Herrick Photography

Be sure to check them out for more inspiration.


Beth & Joe Classically Gilded Wedding Stationery Featured on Style Me Pretty

We’d be lying if we said we didn’t do a little dance to see our creations for Beth & Joe’s classically gilded wedding stationery featured on Style Me Pretty. Their wedding was a home run and their love story is one that reminds us all what weddings are all about!

Screen Shot 2016-06-28 at 9.09.46 AMScreen Shot 2016-06-28 at 9.07.47 AM

We were excited to be working alongside some of the best local vendors under the guidance of Imoni Events. Together we helped create Beth & Joe’s dream wedding at the green and gorgeous Westin Keirland Resort and Spa. The entire venue was drenched in the delicate and lovely florals from Petal Pusher and with the help of Elyse Hall Photography, every spectacular moment was captured.

You can take a peek at the full story of Beth & Joe at Style Me Pretty here.

Classically Gilded Wedding Stationery

Credit: Elyse Hall Photography

The classic style of the black and gold theme within the wedding allowed us to create the elegant and timeless wedding stationery. Getting to know Beth & Joe allowed me to fully capture their timeless love story and my goal was to incorporate their classic, story-book with the happy ending journey into the designs of the wedding stationery. Choosing elegant touches of gold with the stark and crisp black and white made for the perfect backdrops for the delicate font choices. Just like Beth & Joe, the match was perfect!

For more on details on the black and gold wedding stationery of this timeless love story, click here!

Or, if you want to see more of our awesome wedding stationery features, check out the list below!



How Many Wedding Invites Should I Order?

Welcome to the idieh design GIRL TALK SERIES! We’ve made it our mission to guide brides in their wedding journey with some legit advice about wedding stationery, planning, and all things in between.

We want every bride’s experience to be as smooth as possible. So we’ve gathered all the best tips and advice you could possibly need to help plan the wedding of your dreams.  Find more tips & tricks here.

How Many Wedding Invites Should I Order?

When it comes time to order those wedding invites, many brides just count the number of their guests on their master guest list and think, that’s that. Well, we’ve got two things that every bride needs to know before they order too many or worse, not enough, wedding invites.


TIP #1: No. of Invites ≠ No. of Guests

First things first, you do NOT need as many wedding invites as you have guests!

While it might seem like common sense, many times at idieh design we hear that the wedded-couple-to-be needs 200 wedding invites. When in all reality, they are expecting 200 guests to attend the special day. The best way to combat this mistake is to remember this rule of thumb:

200 guests = approximately 100 wedding invites. 


TIP #2: 60% Rule

The second tip brides should put to good use before they want to order their wedding invitations is, start out with just 60% of your total guest list. But wait, don’t I just need exactly half of my total guest list?

In a perfect world, yes darling, you would. But think of it like this – wedding invites are sent to couples. Then you need to consider the families with children and any single and looking invitees. While this mix of guests can even each other out, generally speaking, the extra 10% is covered.

Now, we’re not saying you should go out and order whatever 60% of your total guest list ends up being. All we mean is that it is a great place to start to get an estimate of what your actual numbers will be and help you determine your budget.


TIP #3: Lines = Invitations

What’s the best way to figure out the actual numbers?

Luckily for you, we have a tried and true system that allows you to stay organized and it helps make the invitation process easier down the line. (Want it to be EVEN easier?! If you choose idieh design for your stationery needs, we offer the option to digitally print the return and guests addresses for you, too! SCORE.)

To get started follow these steps:

1. Use a spreadsheet – Excel is a great example.

2. List each household you need to send invites to in a separate row. For example:

  • Each Couple in its individual row (Mr. and Mrs. Smith)
  • Each Family in its individual row (The Smith Family)
  • Each Single in its individual row (with or without plus one)

Note: Make sure you include yourself, your bridal party, and the parent’s of the soon-to-be newlyweds. While it might seem ok to skimp out on ordering their invites, because duh, they are invited, these are the people who will cherish the invitations the most. 

3. Once you’re done, if everything has been inputted into the spreadsheet correctly, the number of lines within the spreadsheet will be the number of wedding invites you will need. Yay! So easy!


TIP #4: Order Extra

You’ve got the exact numbers now, but you’ll still need just a few more. You might be thinking, “Huh? I thought I had my numbers down?” Let me tell you from experience, you will thank yourself later by ordering extra.

Start with at least 10 extra wedding invite added to your guest list total from the spreadsheet. That’s a minimum you should stick to. Have a think on this for second. Let’s say your guest list is at 200 and you’re spreadsheet indicates you need to order 100. Add in an extra safe cushion of 20% to cover all emergencies and order 120 wedding invites.

20%? That’s way more than I will ever need! Before you forego the idea of this comfy safety net, consider all the scenarios that could possible happen in the two months before you need to send the wedding invites to the post office.

A.) Mother of the Groom insists on adding 4 more guests to the list.

B.) You’ve realized you forgot to invite your great aunt Jane.

C.) Your mother decides she needs to invite a few people from work.

D.) Your grandmother tells you she wants to keep one for posterity – and then so does your mother, the mother of the groom, etc.

E.) Your Groom insists you send an invite to his college buddy who is overseas – even though they won’t be coming to the wedding.

And we still haven’t considered any invitations that could get lost in the mail or returned due to having a wrong address!

Bet that extra 20% sounds like a lifesaver now!

All things considered, do yourself a HUGE favor and order just a few more invites to have on hand in any scenario or situation. Wedding planning is stressful enough as it is and if you can save yourself the headache, or worse, a last minute panic, the better! (Believe me, it’s WAY more costly to have to order more invites down the road then ordering them all upfront.)

Wanna learn more awesome and helpful tips about the wedding planning process? Check out our GIRL TALK SERIES for more!

Tell us about your wedding planning experience! How many invites did you order and why?


Classically Gilded Wedding Stationery | Scottsdale, Arizona

This gorgeous and classic wedding theme was a home run! The lovely, and oh so in love, Beth and Joe, collaborated with the best of the best to create their dream wedding and let me tell you, their dream came to life. We always look forward to working with our favorite local vendors and this time was no exception. Imoni Events brought everyone together to create this classic and romantic wedding, set in the extravagant Westin Kierland Resort & Spa.

collage4The entire wedding stationery set focused on classic, yet modern, style with the elegant touches of gilded calligraphy. The warm gold hues combined with the classic use of black, white & ivory made the entire event cohesive, and what we love to call, branded!


Hints of delicate and timeless inspiration featured throughout the wedding stationery were complimented perfectly with the fresh orchids and lilies from Petal Pusher. Not to mention the stark white against the black and gold theme allowed for a beautiful and classic contrast.


The escort cards were set among the candlelit table adorned with more lovely orchids. Guests could easily see their names in the beautiful gold fonts that directed them to their assigned seats.

The menus for this classically gilded wedding stationery had a formal touch that glowed in the candlelight. Of course, we gave an extra special touch for the head table’s place cards.


Every beautiful moment was brilliantly captured by Elyse Hall Photography and the richness of color brought to life by the exquisite floral designs and wedding stationery created the classic and romantic feel. The timelessness of this wedding, and this love story, is one for the history books.


This dream wedding wouldn’t have happened without the dream team behind the scenes. Extra special thank you to Imoni Events, Elyse Hall Photography, Petal Pusher, and Westin Kierland Resort and Spa.

You can see even more details from this black & gold wedding over on Style Me Pretty, where it was recently featured.

Loved the classic romance of this wedding stationery? Be sure to check out more of our creations!



Cricut: Meet the Maker – DIY Whimsical Wedding Stationery

It’s no secret that I adore my CRICUT EXPLORE™ and I jumped at the chance to design a DIY wedding invitation suite for their recently launch wedding collection. They asked me to focus on a whimsical theme, and since whimsical and playful are right up my alley, it was a no-brainer to create this DIY Whimsical Wedding Stationery suite.


Since I had so many amazing ideas that were inspired by the whimsical theme, I brought the magical touch to the entire wedding suite. For a further look at the full DIY Whimsical Wedding Stationery theme, check out Part One & Part Two.


To put the icing on the cake, the awesome team members from Cricut invited me for an interview so their clients could meet the maker behind the designs. {Cue the confetti!} I was stoked! Not only did I get to design an exclusive wedding stationery collection, but the people behind Cricut were so impressed with the results, they just had to know more!


We discuss my journey as a designer and what inspires me to create and what I do to make the day to day hustle more fun! We also touch base on how I use my CRICUT EXPLORE™ to create lovingly made designs and how it’s my goal to empower other women to create and blossom as well.

Read the full feature here!




Phoenix, Scottsdale, and Nationwide Graphic Design Studio || Creating Compelling Brands for Creative Small Businesses & Weddings || Logos, Websites, Stationery, Packaging, Marketing, Wedding Invitations