idieh design had the pleasure of collaborating with Katasha of K Sherrie and Company Planning Atelier to develop a logo for Eventology 2010, an intimate, collaborative and intensive business conference designed especially for wedding professionals.
After an initial brainstorming session to determine what direction to take the logo, Katasha was able to convey a few elements that allowed us to really hone in on what she was looking for in the E10 logo. Navy, fuchsia and champagne were the colors of choice. Education, networking, yet fun is what she wanted the logo to communicate. Here are a few of the logos we developed during the design process (after many font and color explorations):
After a few back and forths and final refinements, this is the logo Katasha fell in love with:
The inspiration for this logo was an abstract interpretation of a talk bubble repeated to represent all the attendees of this networking event. Its modern & sleek layout keeps it simple, yet conveys so much about this two day intensive event that not only educates but allows for many valuable relationships to form.
For more information about Eventology 2010: The Science of Running a Successful Wedding Business, visit the website & blog. I hope to see you there!
When: April 19-20, 2010
Where: Indianapolis, Indiana
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