I met Michelle and Kelly of Sage Wedding Pros at Eventology a few years back. We instantly hit it off and I have valued both their friendship & always-thoughtful feedback ever since. Recently, these ladies asked me to collaborate with them on a new product they planned to launch, The People Plan.

I started out by asking Michelle & Kelly to fill out the branding request questionnaire. From there, we exchanged a few emails and then had a Skype call to kickoff the project and discuss ideas for their new brand launch. They had their ideas, as well as I had mine, and we worked together to combine our ideas and fine tune the direction of the brand. Overall, my recommendation was to build off of their existing brand for Sage Wedding Pros, considering this product is an extension of their educational offerings. After many emails, reviews, revisions, and discussions, we landed on this solution:

What did Michelle & Kelly think?

“Heidi was fantastic to work with on our logo and letterhead design for The People Plan! We wanted to remain consistent with our branding for Sage Wedding Pros since people know that logo so well. However, we are in the midst of pulling all of our products and services together and had to think forward with how it will all look as we continue to define ourselves. Heidi acted as visionary on what all of the pieces can look like as we continue to evolve. She had great insight!

So, without further ado, I’m proud to present The People Plan!

What is The People Plan?

The People Plan is a collection of EASY-PEASY HIRING and TRAINING tools.
The People Plan is your human resources department in a box.
The People Plan is everything you need to add an individual or team to your business.

The People Plan is No-Sweat, No-Fuss, Piece-of-Cake, Easy-Peasy Human Resources for your small business!

What are you waiting for?! Go check it out…go, go, go!

Photo Credit: Perez Photography

A few weekends ago, Trey, my little chiweenie, was lucky enough to be invited to his first birthday party! It goes to say I was a little nervous as this was his first gathering, but we’ve visited the dog parks occasionally, so I had no doubt in my mind Trey would have a ball. I kept reminding him that first impressions are everything. He remembered that…for a little bit.

It was Dixie’s 5th birthday. She is known (and envied by every girl) for her long lashes and Melissa Jill, a local photographer, is her mommy. Aren’t they the cutest little family??!

With Melissa being an awesome photographer, all the guests were lucky enough to have family portraits taken! So fun, yet a little exhausting (well, for me anyways). Trey wanted to play more than pose but we managed to get a picture. As you see, Sophie (on the left) was a little more open to wearing her birthday hat. As for Trey, not so much. We’ll just pretend his ears are too big.

Along with family portraits came a group shot. When Melissa asked for all of us to put the dogs on the couch and then stand behind them, all I could do is look around and ask if she was crazy. You want MY dog, not only sitting sweetly on a couch, but WITH a bunch of other dogs around him?! Yeah, that’s not gonna happen. So I chose to just hold Trey. He did manage to escape for a second and I had to scold him as I literally thought he was going to cause all the dogs to jump off the couch. Oy, the joys of being a mom (hehe, like I have ANY idea.)

The fact Melissa captured this photo is amazing in itself.

And, after all the playing, the doggy-guests were treated with their very own piece of birthday cake. It must have been delish, because Trey kept trying to eat everyone else’s. Yeah, we are still working on our manners. (Points to who can identify who is holding this cake and why.)

All in all, it was a gorgeous day & fabulous to meet other local doggy families. Thanks MJ & Dixie for inviting us! We can’t wait to come next year.

All images taken by Melissa Jill Photography

Extra, extra, read all about it! Last week idieh design officially launched our brand spankin’ new website!

Designing a 100% customized website to better showcase idieh design’s capabilities, along with my true personality, has been on my list for longer than I care to mention. But, don’t they say every journey begins with a single step? Well, I took my single [website] step last December, and, I must say, it was quite the journey. So, after many edits, refinements, tweaks (and, ironically, no tears) it blossomed into what you see today. Let’s just say my heart is smiling from one atrium to the next. (Did I just type that?!)

Anyway…

Even though I have been designing for over 6+ years (not including all those internships in college), I truly believe, up to this point in my career, that this website is the project most meaningful and fulfilling to me. I literally put my whole heart (no pun intended) into the design of this site. And, considering I’ve had the opportunity to work on brands such as Pampers, Herbal Essences, and Graeter’s Ice Cream (YUM!), this only goes to say this website goes down as a big accomplishment in my book. Why, you ask? Let me count the ways.

1. This was the official kickoff to idieh design offering website design services. (Looking for a new website? Ring me and let’s chat!)

2. As mentioned, this has been on my “to-do” list since I can remember, and the launch of this not only allowed me to check off a very BIG item on the never-ending list, but it also symbolized how far the business has come since it all started. I began just doing work for some friends here and there, to bidding for jobs online, to now having the opportunity to work with all types of wonderful people throughout the U.S. & beyond. The best part, I’ve made some great friends along the way.

3. Last, but not least, as my sister recently put it, “So proud of you and so excited that you are showing the real you…fun and spunky and super talented!!” This, by far, is the most meaningful to me. I’m showing the REAL me. This website is 110% me and, until now, my brand was lacking just that…moi. This particular accomplishment goes far beyond a website, a brand, even a business. And, to avoid writing a book about what I mean by this, in a nutshell, the past year has been monumental in finding myself, entirely embracing that person, and just being me. I see this website as the tangible item symbolizing just that. And, you know what folks, being me is pretty darn cool.

So, make sure you go check out the new site and let me know what you think!

Thank you for all the kind emails, texts, posts, & tweets last week during the launch. It only made my heart swell even more. Thank you to everyone who provided feedback & encouragement along the way. You ROCK! And, thank you to the super-talented Stephanie Fay for the fabulous new portraits & headshots. Go check out her gorgeous work & more shots from our fun shoot.

Much love, peeps, much love. xoxo

The ladies over at Outstanding Occasions asked if I would like to create the paper products for this super fun dessert bar. And, not just any dessert bar…a s’mores bar! I’m not a huge chocolate fan (yes, you heard me right, I don’t LOVE chocolate) but when I saw they were using Peanut Butter Reece’s Cups as an option to pair with gooey marshmallows, I was sold! (Combining peanut butter with anything makes it better, no?)

The idea behind the bar was the four-step process you must complete before you get to enjoy your scrumptious s’more.

1. Grab Graham Cracker

2. Add Chocolate

3. Poke Marshmallow

4. Roast it & Toast it

The yummy dessert bar idea and photos were featured in the Winter/Spring 2012 issue of Phoenix Bride & Groom Magazine, entitled “Melt My Heart.”

idieh design created the signage for each station, included small tags to decorate the roasting sticks, and designed the adorable sign in the back to highlight the s’mores bar. The concept was executed by Rachel, Heather, & Jennifer of Outstanding Occasions, the table linen is from Wildflower Linen, and the fabulous photos are by Melissa Jill Photography.

Now, raise your hand if you are craving s’mores. Yep, that’s what I thought.

Last night I put on my Betty Crocker hat and made some yummy, red velvet, heart-shaped cupcakes. I had plans to hand deliver a cupcake to each and every one of you, but, unfortunately, I couldn’t find the portkey (Forgive me for the Harry Potter reference. I couldn’t resist.). So, I hope these not-so-professional iPhone photos give you a little (visual) taste of them.

As we all know, Valentine’s Day is known for being the day when lovebirds make the extra effort to show their love for their special someone, but I wanted to take this day to give a BIG hug and say a HUGE thank you to all my past, present (& future) clients. Each and every one of you have all contributed to the success of idieh design and I am so thankful for you all.

So, I hope you are spoiled a litte more than usual today. As for me, I’m going to continue to rock out my red high heels & heart-shaped sunglasses with a big smile on my face. Happy Heart Day. xx