I met Michelle and Kelly of Sage Wedding Pros at Eventology a few years back. We instantly hit it off and I have valued both their friendship & always-thoughtful feedback ever since. Recently, these ladies asked me to collaborate with them on a new product they planned to launch, The People Plan.

I started out by asking Michelle & Kelly to fill out the branding request questionnaire. From there, we exchanged a few emails and then had a Skype call to kickoff the project and discuss ideas for their new brand launch. They had their ideas, as well as I had mine, and we worked together to combine our ideas and fine tune the direction of the brand. Overall, my recommendation was to build off of their existing brand for Sage Wedding Pros, considering this product is an extension of their educational offerings. After many emails, reviews, revisions, and discussions, we landed on this solution:

What did Michelle & Kelly think?

“Heidi was fantastic to work with on our logo and letterhead design for The People Plan! We wanted to remain consistent with our branding for Sage Wedding Pros since people know that logo so well. However, we are in the midst of pulling all of our products and services together and had to think forward with how it will all look as we continue to define ourselves. Heidi acted as visionary on what all of the pieces can look like as we continue to evolve. She had great insight!

So, without further ado, I’m proud to present The People Plan!

What is The People Plan?

The People Plan is a collection of EASY-PEASY HIRING and TRAINING tools.
The People Plan is your human resources department in a box.
The People Plan is everything you need to add an individual or team to your business.

The People Plan is No-Sweat, No-Fuss, Piece-of-Cake, Easy-Peasy Human Resources for your small business!

What are you waiting for?! Go check it out…go, go, go!

Photo Credit: Perez Photography

Extra, extra, read all about it! Last week idieh design officially launched our brand spankin’ new website!

Designing a 100% customized website to better showcase idieh design’s capabilities, along with my true personality, has been on my list for longer than I care to mention. But, don’t they say every journey begins with a single step? Well, I took my single [website] step last December, and, I must say, it was quite the journey. So, after many edits, refinements, tweaks (and, ironically, no tears) it blossomed into what you see today. Let’s just say my heart is smiling from one atrium to the next. (Did I just type that?!)

Anyway…

Even though I have been designing for over 6+ years (not including all those internships in college), I truly believe, up to this point in my career, that this website is the project most meaningful and fulfilling to me. I literally put my whole heart (no pun intended) into the design of this site. And, considering I’ve had the opportunity to work on brands such as Pampers, Herbal Essences, and Graeter’s Ice Cream (YUM!), this only goes to say this website goes down as a big accomplishment in my book. Why, you ask? Let me count the ways.

1. This was the official kickoff to idieh design offering website design services. (Looking for a new website? Ring me and let’s chat!)

2. As mentioned, this has been on my “to-do” list since I can remember, and the launch of this not only allowed me to check off a very BIG item on the never-ending list, but it also symbolized how far the business has come since it all started. I began just doing work for some friends here and there, to bidding for jobs online, to now having the opportunity to work with all types of wonderful people throughout the U.S. & beyond. The best part, I’ve made some great friends along the way.

3. Last, but not least, as my sister recently put it, “So proud of you and so excited that you are showing the real you…fun and spunky and super talented!!” This, by far, is the most meaningful to me. I’m showing the REAL me. This website is 110% me and, until now, my brand was lacking just that…moi. This particular accomplishment goes far beyond a website, a brand, even a business. And, to avoid writing a book about what I mean by this, in a nutshell, the past year has been monumental in finding myself, entirely embracing that person, and just being me. I see this website as the tangible item symbolizing just that. And, you know what folks, being me is pretty darn cool.

So, make sure you go check out the new site and let me know what you think!

Thank you for all the kind emails, texts, posts, & tweets last week during the launch. It only made my heart swell even more. Thank you to everyone who provided feedback & encouragement along the way. You ROCK! And, thank you to the super-talented Stephanie Fay for the fabulous new portraits & headshots. Go check out her gorgeous work & more shots from our fun shoot.

Much love, peeps, much love. xoxo

I always love when stationery clients become branding clients or vice versa. Not only does it give you a chance to learn more about that individual and their style, but it also usually leads to a lovely new friendship!  I was lucky enough to work with Lindsey on her wedding stationery, which led her to ask me to design a logo for her new business venture, emma Quist.

Sophisticated. Chic. Elite. These were the words Lindsey used to describe the emma Quist brand. She knew she wanted to derive the logo from the design I created for her wedding invitations. It was a radiating sun and only seemed fitting to use as inspiration since her father calls her sunshine and they were starting this new business together.

“Together, Lindsey and Craig [her father] have embarked upon a mission to create an elite haute jewelry brand that resonates with clientele of sophisticated style; those who appreciate rarity, luxury, and uncompromising craftsmanship uniquely articulated in an objet d’art.” - excerpt from emma Quist site

The initial design concept was this:

Lindsey loved the idea of the “Q” becoming one of the rays, but the overall feel was a little too modern for her. Therefore, we went back, tweaked the design and the logo of emma Quist was born. (Okay, it was a little more in depth than that, but we like to keep things simple around here.)

We chose a color combo of eggplant and black, along with a more intricate sun, paired with a dramatic, yet refined font. Lindsey was thrilled with the end result, as was I. What say you?

I am so excited to be re-introducing my company and it’s new look to the world today!

Branding your company is such a tricky endeavor, and it sometimes (notice I said, sometimes, not every 3 months) needs to evolve, as you as a person are (hopefully) evolving. For me, from the day I started my business to today, I have really come to discover more and more about who I am, what I want, and how I need to get there.  I felt like my company needed to reflect those things as I changed and grew, and so this rejuvination of idieh design is very exciting for me!

Recently, I made the decision to focus more of my time on idieh design, therefore scaling back in some other areas of my life to really make the direction of where I’m going to the needs of my idieh clients and its success in the industry.  Part of my new look is geared toward the decision to make idieh design all it can be (and part is because it’s so much fun to brand!)

With my new brand, I hope to really convey the bursting forth of new concepts and the sparks of ideas that happen when you’re working creatively.  I hope that all the new and exciting things I’ve discovered about myself and my goals are reflective here in the new look, revamped style, and boost of hipster I’ve injected into idieh design, while still maintaining the same professional and creative working relationship with my clients as I have always had.

So here you go world- the new and improved, idieh design!  (clapping, probably a standing ovation…)

Don’t forget to check out the new look on the website, Facebook, and Twitter, too!

Over the past few months, idieh design has had the pleasure of collaborating with Harmony Walton of The Bridal Bar and the non-profit, The Rescue Train, on a very unique venture to give the gift of love and life to animals facing euthanasia at city shelters. The Rescue Train is a no kill organization that is dedicated to education and to eliminating animal suffering and euthanasia in Los Angeles. The program, The Gift of Love, offers wedding registry, wedding favors, and gifts of life to save animals in lieu of couples registering for the typical wedding gifts such as kitchen products, etc.

idieh design collaborated with the team to develop a brand for the program, including the logo, the overall look of the website, the wedding favors, gift cards, and registry cards.

Whether you are a bride and groom looking for a meaningful wedding favor or a wedding guest looking for a gift that the newlyweds will never forget, check out thegiftofloveshop.org.

And what better time than now for my new puppy (he’s only 3 months!) to make his blog debut. I adopted him from the Arizona Humane Society on February 18 when he was only 8 weeks old. Meet Trey. (Fun Fact: He’s named after Trey Songz. We originally tried for Usher but Trey was NOT feeling it.) He helps me work (or rather distracts me from it) and loves to play. And yes, those ears. We’re not sure he will every grow into them.

Much love,

H.