The Power of {YOUR} Story

Heidi Moore • branding inspiration personal

When’s the last time you’ve disconnected from social media, turned off the TV, and just interacted and chatted with those around you? With all the distractions in the everyday world, we sometimes forget the power that our stories can have on others. The stories don’t have to be over-the-top or extraordinary. They could just be simple chats in passing that could change someone’s day. Never underestimate the impact (big or small) that can come from us simply sharing our stories and immersing ourselves in simple conversation with others. I’ve wanted to share this touching story for over a year now. It is a little long, but I hope you find the time to take a break and soak it in, because it definitely touched my heart and I have no doubt it will do the same for you. To set the scene, my brother-in-law’s sister, Chandra, shared this story with me … Read More

A Few Fun Facts about Me | WIPA Member Highlight

Heidi Moore • branding studio wedding

WIPA. What the heck is that? WIPA stands for Wedding Industry Professionals Association and the organization is comprised of the best of the best wedding professionals across the country. Chapters are forming all across the States and Phoenix’s Chapter just recently became the second official chapter in the nation. I’m honored to say I’ve been a member since it’s inception in September 2011. I was recently featured in the WIPA Phoenix Member Highlight Series. It was so fun answering all their thoughtful question, so, I thought it would be “super dope” to share the answers with all of you, too! Valerie, of Creative Occasions wrote the sweetest intro that I might just need to use myself for future introductions. (Much love, Val!) Bright, Bold & Current describe this week’s highlight, this fabulous lady is as sweet as her addiction to candy is! Heidi Bartlett, Owner & Creative Director of idieh design is your … Read More

It’s So Hard To Say Goodbye…

Heidi Moore • branding

(cue Boyz II Men) to our current brand. Are you ready for a new brand, but scared of the change? Worried you will leave your followers hanging and feeling left behind? Do you fear they won’t recognize the new you? What if they don’t like the new look?! Hell, what if you discover something NEW about yourself? {Blasphemy!} Discovering & recognizing your brand is HARD WORK. It’s self-discovery. It’s deep-diving. It’s soul searching. It’s exhausting. Therefore, as humans, we retract to… “What if we create a logo similar to what I currently have but with different fonts? What if we just changed the colors? That could help a lot, right?!” “I’m worried to stray too far from my current brand. Don’t I have to carry SOMETHING over from my current brand into my new brand?!” (sheer panic sets in) I get it. Your company is your baby. You grow up with … Read More

My brand is my logo, right? WRONG.

Heidi Moore • branding

Brand Identity

Brand. Branding. Rebrand. What does it all mean?! Do you immediately develop hives just thinking about it? Well, I’m here to hopefully ease your anxiety. Let’s start with the basics. A brand is NOT just a logo. It is so much more than that. There is a wide range of elements that combine to create your brand: your name, tagline, logo, colors, patterns, a tone of voice, maybe even a sound or smell. Your brand isn’t only visual, it’s emotional, it’s physical, and I’ll even go to say it’s spiritual. Your brand is the way someone feels when encountering your business. What emotion does your business evoke? What do people yearn for when they encounter your business? Who does it make them think of? What memories does it recall? What set of values and perceptions does it instill? This is your brand. It is the story you tell to, in return, make … Read More

Small Business Branding // Imoni Events

Heidi Moore • branding studio wedding

Image by Elyse Hall Photography Jenni Thye of Imoni Events, a wedding planning company, reached out to idieh design when she knew it was time to elevate her brand and invest in someone who could clearly communicate her style and story behind her business. While she didn’t hire me for logo development (as she was already in the process of collaborating with a calligrapher on the main concept), I provided Jenni with feedback and art direction in developing her logo. She then passed along the calligraphy to me and I added the finishing touches to give the logo a cohesive and polished look. From there, Jenni created a Pinterest board full of color palettes, patterns and more! Through a compilation of inspiration, many chats over drinks, the new logo, and a full understanding of her initial branding questionnaire, we were ready to tackle her overall brand (& website). The Imoni Events … Read More

Brand Consultation Giveaway | WINNER ANNOUNCED!

Heidi Moore • branding give back studio

THE WINNER IS… Well, not just yet. Just a few more seconds. (Don’t you dare scroll to the bottom!!) WOW. To say I was blown away by the entries for my Brand Consultation Giveaway is an understatement. All of your sweet, from-the-heart stories and comments left my heart full. Full of love, passion, and so, so grateful. This “little” giveaway that I decided to host on a whim just a few weeks back has made a bigger impact on me than I ever imagined. Since I like to keep it real over here, I’ll be honest in saying I was simply hoping that ONE person would enter the giveaway. I never imagined I would get a total of SIXTEEN applicants.(!!) While this might seem small to some, it has meant the world to me. Because, not only was each entry filled with from-the-heart stories that spoke to me on many … Read More

The I DO Experience | Wedding Bridal Boutique

Heidi Moore • branding studio wedding

This past weekend I was lucky to share the stage with many of Arizona’s top notch wedding professionals at El Chorro’s “I DO Experience.” Engaged couples were invited to an intimate bridal open house to check out the gorgeous venue while they sipped champagne and mingled with the industry’s best. Oh, and let’s not forget, to indulge themselves in El Chorro’s glorious sticky buns. (Seriously, go getcha’ some! They are SOOOOO good.) It was such a fun-packed day full of meeting excited, over-the-moon, newly engaged couples to dancing with friendors while no one was watching (and stuffing our faces with sticky buns). I was lucky to have the adorable Amy & Jordan of Amy & Jordan Photography as a neighbor and they were so generous to capture my work that was displayed not only at my station, but also at the four tablescapes that were sprinkled throughout the room, each one … Read More

Brand Consultation GIVEAWAY

Heidi Moore • branding give back

If you follow me on social media, you are well aware that I attended ALT Summit (a business conference for bloggers and creatives alike) last week in Salt Lake City. It was such a refresher to have the opportunity to hang out with tons of amazing creatives and really connect. I’m not talking about the “networking” type of connecting where it is all business, but just the simple pleasures of finding things in common with others. For example, while sitting outside of one of the mini parties resting my feet (they needed a break!), I found myself chatting for what seemed like hours with Kim Nyhus of DENY Designs. Yes, we discussed her fabulous company and how I’m super stoked to collaborate with her, but we also talked about the Justin Timberlake concert she just recently attended. You see, I attended the same JT concert this past December and I am attending again this August. We could have talked forever just about how we want to … Read More

Small Business Branding // Serendipity Cinematography

Heidi Moore • branding studio wedding

Taryn of Serendipity Cinematography came to idieh design in search of small business branding for her wedding cinematography business this past year. She needed a brand overhaul: a new logo, a new website, new packaging, the works. Taryn realized (after chatting over many drinks with me) that while serving hundreds of brides over the past seven years, the Serendipity brand had changed. The dark, masculine, and muted brand persona was no longer accurately representing the energetic, full of personality, and spunk that is what Serendipity Cinematography is all about today. Taryn wanted her brand to exude more of what brides come to expect with Serendipity: knowledgeable, energetic, personable, professional, and all around FUN! To amp up the energy of the brand, we created a color palette full of rich, vibrant hues and paired that with the openness and fresh feel of lots and lots of white space. I paired a … Read More

Branding for the Modern Girl | idieh design

Heidi Moore • branding studio

Welcome to the NEW idieh design brand! I couldn’t be more over the moon with it all! It is SO ME as it radiates a modern spunk with a bit of girly twist. Below is the style guide I created for the brand. I finally feel like I have a brand that is ME. A brand that has my name written all over it (literally…well, backwards). A brand that says so much more than the simple name of the business. MY STORY When I was little, I always had the drive to do my best, exceed expectations, and find ways to do better next time. Nothing was EVER enough. I constantly pushed myself to do bigger and better things in sports, academics, dancing, EVERYTHING. At an early age, I was the girl who made shit happen, even at the cost of her own sanity. Less than perfect was unacceptable. The Over-Achiever. … Read More