the gift of love

Heidi Moore • branding give back

Over the past few months, idieh design has had the pleasure of collaborating with Harmony Walton of The Bridal Bar and the non-profit, The Rescue Train, on a very unique venture to give the gift of love and life to animals facing euthanasia at city shelters. The Rescue Train is a no kill organization that is dedicated to education and to eliminating animal suffering and euthanasia in Los Angeles. The program, The Gift of Love, offers wedding registry, wedding favors, and gifts of life to save animals in lieu of couples registering for the typical wedding gifts such as kitchen products, etc. idieh design collaborated with the team to develop a brand for the program, including the logo, the overall look of the website, the wedding favors, gift cards, and registry cards. Whether you are a bride and groom looking for a meaningful wedding favor or a wedding guest looking … Read More

the special event 2011 wedding lunch

Heidi Moore • branding

This past January, The Special Event (TSE), the largest tradeshow and conference in the world for event professionals, took place in Phoenix, Arizona. idieh design had the pleasure of being a sponsor for The Wedding Lunch, hosted by the lovely ladies of Outstanding Occasions, Heather Crabtree and Jennifer Thinnes. They first approached idieh design to create a logo for the event, themed “In Love with Metallics.”  We were able to work closely together and first created the logo above, which set the tone for the entire event. Next, we began designing the program. We wanted the overall feel to be clean and simple, as it would find itself among the tables that were each decorated to the max by talented vendors and planners. We decided on a square format with the added detail of a peach ribbon to make it complete. Here are a few photos taken by the ever-so-fabulous … Read More

what file formats to request once your logo is created

Heidi Moore • branding

You made the big step. You realized how important a brand is to your business and you invested in a graphic designer.  You excitedly experienced the design process, getting more and more anxious as you approached the final phase.  You reach the end and now have a brand you can’t live with out. What’s next? Before saying goodbye to your designer, make sure you have the necessary file formats on hand.  This not only helps you, but also any other designers you choose to work with down the road.  Believe me, you will receive the “awesome client award” if when a designer asks for your files you say, “No problem, I’ll send them right over.”  Usually, though, that is not the case.  More times than not we designers get a low-resolution JPG that has the ever-dreadful white border around it, the file isn’t editable, and unfortunately, it’s pretty much impossible … Read More

eventology 2010 | logo design

Heidi Moore • branding

idieh design had the pleasure of collaborating with Katasha of K Sherrie and Company Planning Atelier to develop a logo for Eventology 2010, an intimate, collaborative and intensive business conference designed especially for wedding professionals. After an initial brainstorming session to determine what direction to take the logo, Katasha was able to convey a few elements that allowed us to really hone in on what she was looking for in the E10 logo.  Navy, fuchsia and champagne were the colors of choice.  Education, networking, yet fun is what she wanted the logo to communicate.  Here are a few of the logos we developed during the design process (after many font and color explorations): After a few back and forths and final refinements, this is the logo Katasha fell in love with: The inspiration for this logo was an abstract interpretation of a talk bubble repeated to represent all the attendees … Read More