DIY Valentines | Usher Style

Heidi Moore • DIY personal

DIY Valentine Card

It’s my favorite time of year. Do you know why?! I’ll give you one hint – hearts are everywhere! My heart skips a beat when I walk into stores and they are DECKED out in all things pink and red and hearts are flying everywhere. What’s not to love about the Valentine’s season? For some, hearts are beating a mile a minute with love for their special someone. For others, they are prepping for a girls night out to go see How to Be Single with tons of candy and their best girl friends. You either love it or hate it. It’s either a heart pumping celebration of true L-O-V-E with your sweetie or an ode to the single life. No matter if you’re single, dating, married or just enjoying life as it is this Valentine’s Day, embrace it! The best way I know how to embrace the joy of … Read More

We’re Engaged! // Surprise Wedding Proposal

Heidi Moore • personal wedding

Best Wedding Proposal

Since this Friday marks B and I being engaged for two months (what the what?!), I figured it was time to share our engagement story with all of you. (Let’s be honest, I had all plans to share this wedding proposal story just a few days after the BIG SURPRISE, but as we all know, time flies.) I get a text from my amazing photographer friend, Michelle Herrick, and she asks if I would be interested in standing in as a test subject for a styled shoot. She sends me the shoot inspiration. Bright, bold outfits with lots of color. It all makes sense. She knows my style and knows I have all of these outfit selections in my closet. I respond with a definite “YES!” and  immediately “the plan” that’s been in the works for months is put into action. And, I have absolutely NO. IDEA. B’s brother and sister have just arrived … Read More

The Power of {YOUR} Story

Heidi Moore • branding inspiration personal

When’s the last time you’ve disconnected from social media, turned off the TV, and just interacted and chatted with those around you? With all the distractions in the everyday world, we sometimes forget the power that our stories can have on others. The stories don’t have to be over-the-top or extraordinary. They could just be simple chats in passing that could change someone’s day. Never underestimate the impact (big or small) that can come from us simply sharing our stories and immersing ourselves in simple conversation with others. I’ve wanted to share this touching story for over a year now. It is a little long, but I hope you find the time to take a break and soak it in, because it definitely touched my heart and I have no doubt it will do the same for you. To set the scene, my brother-in-law’s sister, Chandra, shared this story with me … Read More

the Scared is scared

Heidi Moore • inspiration personal

Has something ever terrified you so much that you become a ball of nerves and you don’t know how to keep your emotions from spiraling out of control? Or, even worse, you become paralyzed when it comes to making a decision due to fear? Maybe it’s been during a launch of a new brand. You think: Will it be successful? Will people like it? That’s super scary! Are you getting ready to be a parent for the first time? Woah. That’s super scary to me (and I’m not even one yet). Or maybe it’s as simple as riding a roller coaster and those things scare the $#!@ out of you. Bottom line, we all get scared from time to time. How we react to these feelings can make all the difference! I’m here today to share with you a message from a six year old. I recently attended Phoenix Design Week and Bianca Giaever was … Read More

Halloween Makeup & Costume | Maleficent

Heidi Moore • inspiration personal

If you don’t know, now you know…I absolutely LOVE Halloween. I’ve dressed up since I can remember and that will probably never change. (I also usually end up making some portion of my costume and this year it was that crazy headpiece. WOAH. Talk about some work.) Last year I had this idea to create a Halloween costume that focused mostly on makeup (with a few details in the costume). I reached out to a few fellow industry rockstars and asked if they would be onboard to create a “how-to” for the makeup application. They were totally game and it was more than a success. I then quickly decided I wanted to send a Halloween card out to my network of friends, family, friendors and clients to make the most of the collaboration and it was a HUGE hit! That’s where it all began. I decided every year that this would be … Read More

Cue the cocktails & candy…

Heidi Moore • personal studio

Cue the cocktails and candy, ’cause this girl needs both…STAT. ARE YOU READY FOR THIS? (Because I’m not sure I am. Eek!) Writing this is so surreal. My last day at the daytime gig was YESTERDAY. Yep, that’s right. I’m a FULL-TIME business owner…starting today. I don’t have to figure out if today I’m going into the day job office or my own office. I don’t have to figure out how I’m going to get this, this, and that done tomorrow for idieh design when I have to work at the day gig from 9-5. No more juggling of my time between 50 million projects when many of those were coming from the corporate world. You guys!! I said “later tator” to the role of Senior Graphic Designer at a place I’ve worked at for over 5 1/2 years and today is my first day of ONLY owning idieh design. … Read More

Happy Valentine’s Day

Heidi Moore • personal social studio

Happy Valentine’s Day, Friends! Or, as I like to call it, Happy Heart Day! My love for Valentine’s Day started when I was just old enough to decorate and design my own contraption that would collect all of my Valentine’s I received at school. You know, when all the girls would patiently wait for that one Valentine that said, “Will you be mine?” to arrive from their secret crush? I relished in the craft of meticulously designing and creating the masterpiece that would house that one Valentine. Fast forward to today and I think my love for the holiday might come from the fact that the stores are flooded with hearts or maybe it has SOMETHING to do with seeing my brand’s color palette EVERYWHERE! Either way, the holiday is just so cheery & bright (and candy is involved), so I’m naturally a fan. Like many of you, I’ve experienced Valentine’s Day … Read More

Help Portrait | Phoenix, Arizona

Heidi Moore • give back personal

Help Portrait brings together a community of photographers and makeup artists who volunteer their time to give back to their local community. It’s about helping those in need feel extra special for a day and recognize the beauty of who they are and what they have. Stacey Woodward, a local Phoenix photographer & owner of Dream Photography Studio, is a woman with a very BIG heart. A few years back when she couldn’t find a local Help Portrait event in Phoenix to participate in, she decided to organize one herself. And, she’s continued to organize it every year since. I was lucky enough to connect with Stacey via social media this year and quickly jumped onboard to participate in this year’s Help Portrait event that took place in December. No, I’m not a photographer, but I’ve always appreciated & recognized the value of photography and portraits. It made my heart explode … Read More

Believe | My Word for 2014

Heidi Moore • personal

On New Year’s Eve, the BF and I found ourselves creating “The Heart Files,” a box full of little strips of paper where we will capture all the memories we have created, the moments we never want to forget, and all of our inside jokes that always make us laugh. While reliving our memories, we found ourselves discussing our goals, when I replied, “I feel like I am behind in where I should be. Don’t you?” The BF responded, with absolutely no hesitation and a smile on his face, “Nope, I’m exactly where I should be.” I was definitely caught off-guard and became speechless. (My heart also beamed as he explained why he was right where he should be. It all stemmed from us meeting up a year ago.) I could see it in his eyes that he wholeheartedly believed what he had just said and, at that moment, I … Read More

Mini Photo Shoot Session | Michelle Herrick Photography

Heidi Moore • personal

This year for Christmas I decided to gift the BF (also known as B) a mini photo session. Prior to telling him what the gift was, I created a mini “Clue” game and gave him hints with this, this, and this. He had no idea what he was in for, but I couldn’t have been more thrilled with the end result! Once I decided on the gift, I knew I had to choose a photographer who could make B feel comfortable in front of the lens. (I mean, this WAS his debut photo session. This was my ONE chance to convince him how fun this could be!) I instantly knew the perfect girl to make this happen…Michelle Herrick Photography. Michelle not only killed these photos, but she did an amazing job at making the BF feel at ease. Michelle and B instantly kicked things off by cracking jokes throughout the entire shoot making … Read More