Give Back | The Shine Project

Heidi Moore • give back


Growing up, my parents always put a strong emphasis on education.

I was the student who stayed up all hours of the night studying for the next day’s test and then had slight anxiety until I had turned in all my answers. While it sometimes became overwhelming and constantly pushed me to strive for more, I’m extremely grateful for the work ethic and perseverance that my parents instilled in me. It not only led me to graduating as salutatorian from my high school, but I graduated with Magna Cum Laude honors from undergrad (all while working to support myself financially). Furthermore, education was so important to my family that when my dad unexpectedly passed away in 2001, my mom, sister and I created a scholarship in his name to be given away every year to one deserving student.

In March of 2013, I was lucky enough to meet Ashley LeMieux, the force behind The Shine Project, and was quickly reminded of the importance of education. I knew instantly that our paths had crossed for a reason as Ashley told me all about the organization’s mission. It instantly clicked inside my head {and heart}:

The Shine Project is an organization I MUST find a way to give back to as I feel so connected & wholeheartedly believe in their mission: improving the lives of at-risk youth through service, education, and family involvement.


What is The Shine Project? The Shine Project is the idea of encouraging others to go out of their comfort zone and bring light to those who need hope. From this belief a non-profit organization, The Shine Scholarship Project, was created. Its mission is to improve the lives of at-risk teens through service, education, and family involvement. The money that is raised is used to send these truly inspiring and developing leaders to college.

Also under The Shine Project umbrella is Threads, a cause-driven business selling bracelets, necklaces & tees that change the future of at-risk youth. These teens come from various backgrounds, but all have one thing in common, they want to break the cycle. By Threads employing these individuals, who themselves make the jewelry and clothing, the organization is able to instill values of self-reliance and hard work. The youth are paid fair wages for the products they make, and in turn are able to pay their way through school. Many Threads employees are first generation college students. {How amazing is that?!}

Here is a short video showing what a difference The Shine Project is making.

It fills my heart to the brim knowing that idieh design can give back in a way that will make such a BIG impact in the future live’s & generations-to-come of current at-risk youth. Showing them someone believes in them and that they can make a change is what it is all about.

As a promise & commitment, idieh design will give a portion of each project’s profits to The Shine Scholarship Project.

I’ve already been extremely grateful and lucky to give back this year and I look forward to giving back even more in the years to come!

Show your support and make sure to check out all the goodies in the Threads online shop. (I have a slight addiction and have to refrain from buying everything I see in there.)


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