Spring Cleaning Your Social Media [Part 3]

Amanda Oliver • branding

Social Media Tips

So now that we’ve covered Parts 1 and 2 on how to find and build a killer social media audience, we’ve got to find a way to squeeze all those posts, tweets and pins into your already packed schedule.

The best way to accomplish this is to schedule your posts!

Now, I’m not saying to schedule EVERYTHING. You should definitely be spontaneous and tweet, post on Instagram or re-pin items as the moment strikes you while you’re going about your day. But scheduling can come in handy when there’s different content you want to put out there that doesn’t involve breaking news or instant inspiration.

Here are some of the best rated social media management programs for all the #girlbosses out there:

 

Social Media Planner

  • Social Media Connected To: Instagram, Tumblr, Twitter, Facebook, LinkedIn and others
  • What It Does: You can monitor almost all of your social media outlets in one fell swoop. Hootsuite can also provide you with analytics on your social media outreach as well as allow you to schedule posts in advance.

 

Social Media Planner

  • Social Media Connected To: Twitter, Facebook & LinkedIn
  • What It Does: The best part of Buffer is your ability to schedule posts exactly when you know they will have the most impact. You can fill up your list with content (or “top off your Buffer” as they call it) and then set the posts to come out when you want them to (several different times that day or that week). Like Hootsuite, Buffer also has an analytics program that allows you to see the impact of your social media activity.

Note: This blog post has a great comparison between the two and how you can use them to supplement each other

 

Social Media Planner

  • Social Media Connected To: According to the information I’ve read (I’ve not yet tried this service), it works with almost any social media website
  • What It Does: First off, it stands for “If This, Then That” – which makes more sense once you realize the purpose of this tool. You program it to follow a “recipe” (their word) so that when something happens, then something else happens. For example, if you want to post to Instagram and have it go to Twitter, Facebook and your Dropbox, then you can program it so that every time you post on Instagram, then those other sources get the picture as well.

 

Social Media Planner

  • Social Media Connected To: Big shocker here – TWITTER!
  • What It Does: It does what it’s tagline says – it creates “a custom Twitter experience.” You can create and build multiple different timelines based on criteria that you set (say you want to track one thing for your blog and another for your etsy store). You can also create custom searches that will allow you to track trending topics, events and hashtags, and then narrow those down with filters that relate to what you are interested in.

 

Social Media Planner

  • Social Media Connected To: Again, I know it’s surprising, but it’s Twitter.
  • What It Does: This program works well in conjunction with Tweetdeck. You can get rid of fake followers, sort out the inactive accounts, follow back people who followed you and find new people to follow. It’s basically the younger sister of Tweetdeck.

 

Social Media Planner

  • Social Media Connected To: This one was actually a surprise – Google+
  • What It Does: I have recently discovered the joy of Google+ and this Chrome extension allows you to make it even more awesome with many of the same features for Google+ that the other programs above do for other social media networks. It will let you write and schedule your posts, share links from any tab on Chrome, and schedule posts to share in circles or communities just to name a few.

 

SO, now that we have reached the end of the road with our Social Media Spring Cleaning, I hope you’ve found it helps you to get your game face on to tackle your projects!

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