NEW WEBSITE LAUNCH – Too Legit to Quit

Heidi Moore • branding studio

Omg! It’s finally here – the fresh, inspiring, and oh-so-rad NEW idieh design site! (Let’s just say we are for sure shaking our tail feathers!) It’s been a labor of love for the past few months, and I couldn’t be more excited to open the doors of the brand new, bright & sparkly website that screams the idieh design brand from head to toe. As the owner & founder of idieh design, I wanted to share more of my own story and the journey I’ve traveled to get here, as well as share inspiration to empower other totally awesome girls to own their story and live their style, too! Within the new and improved version of, you will find paper trails of pretty (wedding stationery galore), brand collaborations that have allowed us to let our true talent shine, and finally, all the designs we have available in our idieh design shop! And, you know it’s … Read More

Beth & Joe Classically Gilded Wedding Stationery Featured on Style Me Pretty

Heidi Moore • wedding

Classically Gilded Wedding Stationery

We’d be lying if we said we didn’t do a little dance to see our creations for Beth & Joe’s classically gilded wedding stationery featured on Style Me Pretty. Their wedding was a home run and their love story is one that reminds us all what weddings are all about! We were excited to be working alongside some of the best local vendors under the guidance of Imoni Events. Together we helped create Beth & Joe’s dream wedding at the green and gorgeous Westin Keirland Resort and Spa. The entire venue was drenched in the delicate and lovely florals from Petal Pusher and with the help of Elyse Hall Photography, every spectacular moment was captured. You can take a peek at the full story of Beth & Joe at Style Me Pretty here. The classic style of the black and gold theme within the wedding allowed us to create the elegant … Read More

Classically Gilded Wedding Stationery | Scottsdale, Arizona

Heidi Moore • wedding

beth and joe gilded wedding

This gorgeous and classic wedding theme was a home run! The lovely, and oh so in love, Beth and Joe, collaborated with the best of the best to create their dream wedding and let me tell you, their dream came to life. We always look forward to working with our favorite local vendors and this time was no exception. Imoni Events brought everyone together to create this classic and romantic wedding, set in the extravagant Westin Kierland Resort & Spa. The entire wedding stationery set focused on classic, yet modern, style with the elegant touches of gilded calligraphy. The warm gold hues combined with the classic use of black, white & ivory made the entire event cohesive, and what we love to call, branded! Hints of delicate and timeless inspiration featured throughout the wedding stationery were complimented perfectly with the fresh orchids and lilies from Petal Pusher. Not to mention the stark white against the … Read More

Cricut: Meet the Maker – DIY Whimsical Wedding Stationery

Heidi Moore • DIY studio wedding

Whimsical Wedding

It’s no secret that I adore my CRICUT EXPLORE™ and I jumped at the chance to design a DIY wedding invitation suite for their recently launch wedding collection. They asked me to focus on a whimsical theme, and since whimsical and playful are right up my alley, it was a no-brainer to create this DIY Whimsical Wedding Stationery suite. Since I had so many amazing ideas that were inspired by the whimsical theme, I brought the magical touch to the entire wedding suite. For a further look at the full DIY Whimsical Wedding Stationery theme, check out Part One & Part Two. To put the icing on the cake, the awesome team members from Cricut invited me for an interview so their clients could meet the maker behind the designs. {Cue the confetti!} I was stoked! Not only did I get to design an exclusive wedding stationery collection, but the people behind Cricut were so impressed … Read More

DIY Whimsical Wedding: Part Two

Heidi Moore • DIY wedding

Whimsical Wedding

In Whimsical Wedding Part Two we put the CRICUT EXPLORE™ to good use for the wedding day stationery. We already discussed the awesome wedding invitations, envelopes, reception cards, and R.S.V.P’s in DIY Whimsical Wedding Part One, but now we’ve got all the stationery you’ll need for the day of your wedding. These elegant and, of course, whimsical designs are the labor of love and inspired by putting the fun back into the daily grind. To learn more about my process, have a look here! I love using my CRICUT EXPLORE™ to design and bring my creativity to life! The wedding guests will adore the escort cards. The stylish look will help bring the whimsical wedding theme to life, while at the same time directing your guests to their assigned tables. MAKE IT NOW! Of course, the modern twist of the table numbers help your guests identify their tables in unique style. The spunky … Read More

When Should I Send Out My Save the Dates

Heidi Moore • wedding wedding advice & tips

Wedding Advice and TIps

Welcome to the idieh design GIRL TALK SERIES! We’ve made it our mission to guide brides in their wedding journey with some legit advice about wedding stationery, planning, and all things in between. We want every bride’s experience to be as smooth as possible. So we’ve gathered all the best tips and advice you could possibly need to help plan the wedding of your dreams.  Find more tips & tricks here. Once you and your fiance have made the engagement official (Hello Bling!) you might be asking yourself, when do I send out my save the dates? There are a few things you should keep in mind when you are ready to get started on your save the dates and we’ve got the need-to-knows all in one place. SETTING THE DATE First and foremost, you need to decide on a date. This can be a date that is special to … Read More

Letterpress Wedding in the Woods Stationery | Flagstaff, Ariz.

Heidi Moore • wedding

Wedding Stationery

Have you ever kept a secret? Like a REALLY big secret? A secret that you were bursting at the seams to share. One so big that it could change the course of your life. Like a purple unicorn secret. That’s the kind of secret Kim & West held onto before their wedding. All their guests knew was that they were to be in Flagstaff on the day of the wedding, and they would all be transported by bus to a secret location. Say what?! They kept their wedding location a secret from their friends and family up until their wedding day. That’s like celebrity wedding status!! I couldn’t have been more pumped to create their wedding in the woods letterpress stationery for such a special couple with a fun secret. The pre-wedding stationery included the invitation, response card and extra insert, all using my own painting and hand writing!   … Read More

Soft Romantic Wedding Stationery | Paradise Valley, Ariz.

Heidi Moore • wedding

Custom Wedding Stationery

“I” and “Do”, such two simple words, yet they have such a HUGE meaning when used to seal a lifetime of love. They are the words that commit two separate lives into one union, forever. So crazy, right?! I think that’s why I love being part of the “I Do Experience” at El Chorro every year. The entire experience is all catered towards showing future brides and grooms what their perfect “I Dos” could look like. Jenni with Imoni Events transformed the naturally beautiful El Chorro into a dreamy oasis utilizing impeccable wood structures and breathtaking greenery. The entire day had all the feels of a soft, yet romantic and whimsical event. The soft romantic wedding stationery was created to subtly compliment the classic elegance of this wedding. While the decor of this wedding combined neutrals with wood accents, the stationery suite used grays and silvers to accentuate the florals designed by Flower Studio. … Read More

Rustic Romantic Wedding Stationery | Paradise Valley, Ariz.

Heidi Moore • wedding

Rustic Romantic Wedding

Wood and florals and pastels, oh my! This styled shoot featuring our rustic romantic wedding stationery still has us in awe. The Outstanding Occasions team transformed the natural beauty of El Chorro into this romantic yet modern wonderland for the annual “I DO Experience.” We always do a little happy dance when we find out we get to work with some of our favorite local vendors on such a whimsical day. This entire stationery set focused on the fusion of nature and modern elements. Using natural hues and peach accents, the stationery perfectly complimented the amazing floral creations from Petal Pusher. Throughout the set, we utilized cut-outs for the main verbiage and alternated paper colors for each unique piece. We wanted to combine that rustic and romantic feel with a modern twist. Keep reading for the surprise cut-out! We loved experimenting with pastel water colors for the escort cards! Doesn’t the … Read More

DIY Whimsical Wedding Save the Dates

Heidi Moore • DIY wedding

DIY Save the Dates

It’s finally here! The love of your life proposed, you said yes, and now the planning begins! Once you have your date and location, one of the first things you need to do is make sure your special day is bookmarked on the calendars of your closest family and friends with a big, glittery, heart! (Or maybe that’s just how I wanted my guests to save our date…) Today we’re debuting a very special collaboration. We’ve partnered with Cricut Explore™ to bring you your very own custom, whimsical wedding save the date right before your eyes, all while leaving the hassle (or, in our world, what we do best) of design to us! We’ll provide the design and template, and all you have to do is customize and voila! This surprise cut out and framed pastel invitation will have your guests wowwed (!!!) from the minute they open the envelope. To get started, … Read More